174K
Case Studies
Building a Shopify growth community: 0 to 4.3K members
The full system behind a subreddit that generated 174K views in 12 months, with the moderation policy, karma ladder, and weekly analytics.
BREWED
Case Studies
Brewed Podcast: the scripting and production system
How every 60-minute episode gets researched, scripted in chapters, and distributed, from guest research to the landing page.
4.3K
Experiments & Learnings
What actually grew our subreddit (and what didn't)
Lessons from 12 months of community building: the 4:1 comment ratio, why we removed 988 posts, and the March sprint that added 347 members.
21 Qs
Content Marketing
The structure behind every podcast script I write
Cold opens, the spine, chapters instead of question lists, and why operator questions and reflection questions produce different clips.
HOOK
Marketing Psychology
Rewriting a LinkedIn hook: a real before and after
One carousel opening, rewritten with BAB. What changed, why it works, and the psychology that makes people swipe.